How do we determine if it is the amount of advertising that defines the amount of importance we ascribe to certain products, such as films and books, thus if it is advertising campaigns that enable them to influence our thinking and behavior or if they really have a power of their own that is expressed through their content and form and accepted by audiences.

We need to develop a new form of critical review.

We have to review how films are advertised and how much advertising they require. Needless to say, advertisements are carefully structured materials designed to incite audiences, but they are more than that. They are not just teasers, they have already stated that the film in question will good. That is they are not just promos they are interpretations we want to see.

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