We are in the business of making the ordinary exciting but the problem is that 99.99% of films over do it. Any departure from the ordinary has to be handled with care, logic and relevance to the ordinary so that it does not construct a dehumanizing and demeaning narrative which people might mistake for a normality and something which is to be simulated and encouraged. The problem is that it is very hard to construct such narrative. The talent required to create such narrative is hard to find. Instead of focusing on creating a meaningful narrative most filmmakers settle for ordinary meaningless crap because it’s either that or a long search for the rare writing talent and most people want to shoot regardless of what it is. They forget about their moral responsibility. Therefore they shoot whatever they can and don’t think about the consequences their creation will have on the audiences. But thinking about the message would improve their work.