WE ARE NOT THE ALTERNATIVE. WE ARE IT.

I HAVE BEEN WRITING AN ARTICLE THAT HAS NOTHING TO DO WITH THE ARTICLE I AM WRITING HERE WHEN A NEW AND AN INCREDIBLE REALIZATION OCCURRED TO ME. WE, ACTIVISTS AND INDEPENDENT MEDIA PRODUCERS AND INDEPENDENT THINKERS, HAVE TO REDEFINE HOW WE REFER TO OURSELVES. BY REDEFINING HOW WE REFER TO OURSELVES AND HOW WE ARE REFERRED TO, WE WILL DISEMPOWER WHAT WE CALL “THE MAINSTREAM MEDIA”. WE WILL DESTROY THE POWER RELATIONSHIP CONSTRUCTED BY “THE MAINSTREAM MEDIA”. THE IRONIC REALIZATION IS THAT THE TERM “THE MAINSTREAM MEDIA” IS WHERE WE HAVE TO START BECAUSE THIS TERM MAINTAINS THE POWER RELATIONSHIP CONSTRUCT. PLEASE ALLOW ME TO EXPLAIN.

THE COMMUNICATIONS METHOD I AM ABOUT TO DISCUSS, AND THAT IS USED TO MANIPULATE OUR (INDEPENDENT THINKERS’) PERCEPTIONS OF OURSELVES AND OUR AUDIENCES’ PERCEPTIONS OF US, AND TO DISCREDIT OUR VIEWS, IS NOT A NEW METHOD. HOWEVER, IT HAS BEEN DEPLOYED, SO COVERTLY, BY THE MAINSTREAM MEDIA THAT WE (THE INDEPENDENT THINKERS) HAVE BEEN USING IT OURSELVES ON OURSELVES TO MARGINALIZE THE VERY IDEAS WE ARE TRYING TO PROMOTE.

WHENEVER WE CALL THE MAINSTREAM MEDIA “THE MAINSTREAM MEDIA” WE ARE EMPOWERING IT. IT DOES NOT HAVE TO DO ANYTHING TO MAINTAIN ITS GRIP ON US BECAUSE IT HAS BEEN SO GOOD AT CONDITIONING US THAT IT HAS FORCED US TO PERCEIVE OUR VERY OWN SELVES AS A MARGINAL ENTITY. WE OURSELVES HAVE BEEN UNABLE TO REALIZE THAT WE CANNOT THINK OF ANOTHER NAME FOR THE MAINSTREAM MEDIA . JUST BY CALLING IT THE MAINSTREAM MEDIA WE ARE SUGGESTING, TO WHOEVER IS LISTENING OR WATCHING OR READING, THAT WE ARE NOT THE MOST IMPORTANT, THAT WE ARE NOT THE MOST RELEVANT, THAT WE ARE NOT THE REAL THING, THAT WE ARE NOT THE MAIN THING. BY USING THE TERM “THE MAIN STREAM” WE ARE SUGGESTING THAT THERE IS THE ‘MAIN’ THING RUNNING THE SHOW. THAT WE ARE THE ALTERNATIVE, BUT WE ARE NOT THE ALTERNATIVE. WE ARE IT. WHAT IS IT. IT IS THE TRUTH.

WE MUST STOP THIS SELF SABOTAGE.

HOW DO WE STOP IT.

I PROPOSE AN OFFICIAL REDEFINITION OF THE TWO KEY TERMS. “THE INDEPENDENT MEDIA” AND “THE MAINSTREAM MEDIA”. I HAVE BEEN THINKING ABOUT WHAT THE TWO TERMS MEAN.

WE CALL OURSELVES INDEPENDENT BECAUSE WE DO NOT DEPEND ON CORPORATIONS , GOVERNMENTS OR OTHER CORRUPT INSTITUTIONS. WE SUPPLY THE TRUTH REGARDLESS OF THEIR INTERESTS. BUT, AND MANY OF YOU MIGHT NOT AGREE WITH THIS, THE TERM INDEPENDENT CAN BE MISLEADING. IT CAN BE MISLEADING BECAUSE IT CAN SUGGEST SOMETHING UNUSUAL, TOO OUT OF THE ORDINARY. THAT IS WHY MANY PEOPLE THINK “THE INDEPENDENT” IS NOT AS IMPORTANT AS “THE MAINSTREAM”. NOTHING COULD BE FURTHER FROM THE TRUTH. WE ARE NOT INDEPENDENT OF ANYTHING. WE FIGHT FOR EVERY HUMAN BEING, EVERY PLANT, EVERY ANIMAL. WE ARE NOT WORKING INDEPENDENTLY OF ANYONE OR ANYTHING. WE ARE ALL INCLUSIVE. WE ARE FIGHTING FOR LOVE AND PEACE THAT IS MISSING FROM PEOPLES’ LIVES. IT IS BECAUSE LOVE AND PEACE ARE MISSING FORM THEIR LIVES AND THEY DO NOT REALIZE IT THAT THEY ARE CAPABLE OF PERFORMING GREAT EVILS.

NATURALLY, I HAVE COME TO REALIZE THAT WE SHOULD REFER TO OURSELVES AS “THE TRUE MEDIA OR “THE TRUTH MEDIA” AND “THE MAINSTREAM MEDIA” AS “THE MISINFORMATION”.

I AM GOING TO PROMOTE THIS NEW TERM ON EVERY OCCASION. WE MUST STOP CALLING THE MAINSTREAM MEDIA “THE MAIN STREAM” BECAUSE BY DOING THAT WE DEVALUE OURSELVES. THERE IS NOTHING “MAIN” ABOUT IT.
FURTHERMORE, WE MUST STOP TALKING ABOUT THE CHANGE WE ARE CREATING AS THE FUTURE TENSE. WE ARE NOT GOING TO BE THE CHANGE. WE ARE NOT GOING TO CHANGE THE WORLD. WE ARE THE CHANGE. WE ARE MAKING IT HAPPEN NOW. WE ARE WORKING ON THIS EVERY DAY. WE ARE NOT WAITING FOR A NEW SYSTEM. WE ARE BUILDING A NEW SYSTEM NOW. IT IS HAPPENING NOW. THAT IS WHAT WE ARE REPORTING. THERE ARE PEOPLE WHO ARE READY TO SAY OR DO ANYTHING IT TAKES TO CREATE A BETTER WORLD.

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