People are afraid they’ll be swallowed by ‘the otherness’ created by the others’ existences so they shout and scream with originality by decorating their bodies, wearing colourful clothes, decorating their houses and driving fancy cars therefore they get even further away from their own individualities and their own mind. Therefore they never learn that their true individuality is as unique as their DNA and cannot be removed. They forget to observe, develop and realize and express the originality of their mind and need to use other artists’, designers’ and creators’ products in order to compensate for what they believe are their creative inadequacies. When the reality is they never realized they possess those same creative abilities as the people whose products they use to communicate their own individualities. They fail to realize that those products can communicate their own personalities. They are aligning with the trends but never really expressing themselves.