Mindlessly watching the media is meaningless. Being able to recognizing it for what it is, is something entirely different. Pattern recognition. It’s not the message itself that matters. It is the consequences of the message’s effect on the viewers’ actions. It is the viewers’ actions as a response to the message that transform the world and fill the speaker’s pocket. It is easy to comprehend the message. What is infinitely harder to do is interpret the what the individual actions will amount to and how once they have multiplied, how that group action is going to affect and therefore bring about change, transform the world.