ould be very, very useful to begin to discuss and criticize artists who are driven by money, greed and fame. I think it’s a big problem and a very sad form of irony that is shaping our society to an incredible degree and therefore deserves the same kind of ongoing coverage given to bankers, the military industrial complex, and governments’ spy agencies.

I think it’s especially important to discuss digital artists. Photographers, filmmakers, video game designers, musicians, cinematographers, special effects designers, various software developers, and writers. They are and will continue to shape our future. Their influence is going to affect our perceptions of what our civilization should be. Our perceptions of how to redesign our society.

I think it would be useful to comment on the ‘economic ambition’ that many ‘ARTISTS’ mistakenly relate to ‘SUCCESS’ and which is one of the key elements that has helped create the concept of ‘THE MAINSTREAM’. I mean ‘mainstream’ everything, main stream media, main stream films, mainstream books, mainstream photography.
It is the artists who were willing to sell their originality, and the ones who continue to sell it, to the highest bidder, without any regard to how it would be used to portray men and women and their relationships and the world in general, that have helped create clichés, stereotypes and all the ‘acceptable and seemingly natural inequalities’ that define the mainstream products. They have sold their art, creativity and humanity to the advertising companies. The companies that continue to use their skills and talents in order to promote and sell products we don’t need.

To make a living by creating and selling a piece art and perhaps by teaching and sharing new creative principles and ideologies with local and international communities is one thing, to want to be able to afford to drive a different car and wear a different tailored suit every month and then every week and then every day and then twice a day and then never to be seen using the same item twice is something entirely different. It’s greed. It’s an obsession that is out of control. Furthermore, the aspiration to become a celebrity goes against the very nature of ARTS AND HUMANITIES. It is the artist’s duty to relate to people not to aspire to attain some imaginary title so he or she can think of themselves as ‘better’ than the rest of the world. That is the very antithesis of the notion of the artist.

We must remind artists that it is their duty to remind the media and their admires not to treat them as special and that when they are offered that kind of treatment to refuse it because it prevents them from relating to people.

We continue to encourage the disturbed ego. We are assuring the celebrity artist that he or she should abuse, belittle and demean people because that’s expected of them. We have convinced the artist that people will think less of him or her if they are not abusive and self centered.

We have created a disturbing kind of normality where instead of being able to teach and inform and move and therefore relate to as many people as possible ‘the contemporary artist’ is an ambitious manipulative self centered ego maniac whose only ambition is to sell his or her skills or body or art to the highest bidder and then live in isolation on a remote piece of land so they can blame the audience for invading their privacy. The very audience from whom they have been distancing themselves with every single step during their entire career.

What a disturbing notion of ‘artistic merit’ we have created for the young, for the future artist. Truly nothing to do with art, beauty, or humanity. Sadly, in this digital age, most will say and do anything, especially if it can be done digitally, in order to acquire that coveted albeit humanity and art deprived position entitled ‘the celebrity artist’.

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